The Accidental Artist - Mark Zuckerberg
It is the human condition to belong. Humans subconsciously search for connections on an intense scale. It helps find meaning in this not so symmetrical world. Much of this notion of belonging is an innate desire formed through both our culture and art, surrounding us from the day we were brought into this world. As are humans, artistry is a fascinating sphere with many dimensions and forms. One worth exploring, is the accidental artistry of Facebook and how it came to be the most valued piece of art on the planet. So fascinating, to date, it is viewed and engaged with by millions on a daily basis, some fourteen years later.
Culture is the clay, to sculpting art. Done in such a way that creates the strength to form an attachment with your audience. We are influenced by connection, and the ability to respond to the world around us in a social manner. As Mark Zuckerberg put it in relation to Facebook, “We’re here to make the world more open and connected” (Fast Company, 2015). He solved the gap that was to bridge culture and connection via the digital sphere. What once was a website named Coursematch, designed for students to Facemash people taking their degree and rate their attractiveness, grew to an influential piece of art, changing the way we connected forever (The Guardian, 2007). First named The Facebook in 2004, Mark and friend, Edward Saverin, were both young 19-year-old Harvard University students ready to develop social networking (Forbes, 2018). Facebook allowed users to create their own individual profiles, upload photos, and communicate with other users (Biography, 2018). The competitor at the time was Myspace, quickly becoming outdated with Zuckerberg’s design thought Goliath, ready to take its position in the digital world (Lifewire, 2018).
To be influential is to be somewhat crazy. As said by an extremely powerful man himself, Steve Jobs, “The people who are crazy enough to think they can change the world are the ones who do.” You need to test innovation and consistently daze your audience, like any relationship, to keep them intrigued and wanting more. Zuckerberg influenced several aspects of the internet and digital media as an entirety. He became an accidental artist through consumer satisfaction. It has now influenced the world with 2.19 billion monthly active users by 2018 (Statista, 2018). He gives Facebook users things they didn’t even know they needed; new products and services, options and creative sharing. A sphere for encouraging creators and collaborators. It has created a whole new dimension of marketing, advertising, video composition and editing communications. A platform sharing over 5.5 billion human stories. When beginning Facebook, phones and iPads were a thing of the future. It was when Zuckerberg preempted the way of consumerism through the purchase of Instagram and photo sharing, that it allowed Facebook to remain relevant to its audience (Investopedia, 2015). It has developed into its very own global culture.
Culture is the essence of art, art is the vehicle of connection and connection has been made global and convenient via the help of Facebook. Facebook’s story is famous: from dorm room humble beginnings to a subconscious click on our phone, Facebook has become a well crafted and thought out dimensional piece of art that is only going to continue to add further layers ready to captivate its audience.
Biography (2018) Mark Zuckerberg [online], available: https://www.biography.com/people/mark-zuckerberg-507402 [accessed 14 June 2018].
Daniel Nations (2018) ‘What is Facebook’, Lifewire [online], (03 Feb), available: https://www.lifewire.com/what-is-facebook-3486391 [accessed 13 June 2018].
Facebook (2018) News Feed [online], available: https://www.facebook.com/ [accessed 14 June 2018].
Favianna Rodriguez (2017) ‘On the Power of Art and Challenging Cultural Inequity’, art21 magazine [online], (17 Jan), available: http://magazine.art21.org/2017/01/17/on-the-power-of-art-and-challenging-cultural-inequity/#.WydQ8lOFOL_ [accessed 15 June 2018].
Forbes (2018), Profile, Mark Zuckerberg [online], available: https://www.forbes.com/profile/mark-zuckerberg/ [accessed 17 June 2018].
Harry McCracken (2015) ‘How Facebook Keeps Scaling Its Culture’, Fast Company [online], (24 Nov), available: https://www.fastcompany.com/3053776/how-facebook-keeps-scaling-its-culture [accessed 16 June 2018].
Investopedia (2015), Top Companies Owned by Facebook (FB) [online], available: https://www.investopedia.com/articles/personal-finance/051815/top-11-companies-owned-facebook.asp [accessed 16 June 2018].
Sarah Phillips (2007) ‘A Brief History of Facebook’, The Guardian [online], (25 Jul), available: https://www.theguardian.com/technology/2007/jul/25/media.newmedia [accessed 17 June 2018].
Statista (2018), Number of monthly active Facebook users worldwide as of 1st quarter 2018 (in millions) [online], available: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ [accessed 15 June 2018].
Vimeo, Buck (2017) Facebook “Faceversary” [online], available: https://vimeo.com/195510573 [accessed 19 June 2018].
Images and videos from presentation:
Buck (2018), Facebook [online], available: http://buck.tv/#/work/search/facebook [accessed 17 June 2018].
Pinterest (2018), Connection [online], available: https://www.pinterest.com.au/pin/493918284122400164/ [accessed 17 June 2018].
Pinterest (2018), Females [online], available: https://www.pinterest.com.au/search/pins/?q=female%20illustrations&rs=typed&term_meta=female%7Ctyped&term_meta=illustrations%7Ctyped [accessed 17 June 2018].
Pinterest (2018), Mark Zuckerberg [online], available: https://www.pinterest.com.au/search/pins/?q=mark%20zuckerberg%20illustration&rs=rs&eq=&etslf=1858&term_meta=mark%7Crecentsearch%7C0&term_meta=zuckerberg%7Crecentsearch%7C0&term_meta=illustration%7Crecentsearch%7C0 [accessed 17 June 2018].